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An Open Letter To Netflix CEO Reed Hastings

Dear Reed, I messed up. I owe you an explanation. It is clear from the feedback over the past two months that many of my creditors feel I lack respect and humility in the way I announced the separation between “Necessities” and “Luxuries” and my change to paying “Luxuries” creditors in Swiss Francs instead of [...]

Old Spice Breaks the Fourth Wall

Brand: Old Spice Execution: TV, Online Viral Video Target: Women, Bloggers Rating: ***** Reviewer: David Vinjamuri Summary: A viral video campaign for Old Spice produced by Wieden & Kennedy.  The videos take off from Wieden & Kennedy’s successful Old Spice “The Man Your Man Could Smell Like” TV spots featuring Isaiah Mustafa.  This week, Mustafa [...]

Tylenol and the Five Stages of Grief

Issue: How will the Tylenol recalls affect the brand in the long term? Commentary by: David Vinjamuri The facts of Johnson & Johnson’s struggles this year with manufacturing quality are bleak and well known.  As ABC News reports, the company this week issued its eighth product recall in the past year.  Both the media and [...]

Commentary: Getting Media Pricing Right on the iPad

Issue: Newspaper and Magazine Publishers have gotten pricing wrong on the Kindle.  They need to get it right for the iPad. Commentary by: David Vinjamuri I used to teach a pricing class at NYU whose enrollment was approximately one quarter of the number of students I routinely see in my new media survey courses.  Pricing [...]

ThirdWay Most Effective Ad of the Super Bowl: Google Parisian Love

Brand: Google Execution: TV Spot – Super Bowl Target: Search users Rating: ***** Reviewer: David Vinjamuri Description: This spot, reportedly a last minute buy for Google tells a love story using only the Google search engine.  The search queries show how boy takes a trip, meets girl, gets girl, gets married and has babies. What [...]
 

Latest Activity

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Robert Seawick updated their profile Nov 7, 2011
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Social Network's Presentations wk 2-5

hey guys - attached are all the presentations1) Linked In2) Corona Light Integrated Campaign3) Facebook and ROI4) Future of facebook Hope all is well! -lynneSee More
Discussion posted by Lynne Antinarelli May 12, 2011
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Maria Delaguardia is now a member of The ThirdWay Network May 12, 2011
Welcome Them!
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Ruth's Video Combined Presentations

Week 2-5 presentations combined together.
Discussion posted by Ruth Ong May 11, 2011
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Claudette Shand replied to David Vinjamuri's discussion 'Week 5 Presentations'
Please note that the Levi's watertank app (which was part of our Twitter Case study on integrated marketing) reached its goal of unlocking 200million liters of water matching Levi's contribution in donating 200million liters of clean…
May 11, 2011
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Claudette Shand presents "WriterTune.com - final case study

Sorry for the delay I am operating on PSTzone. See attach my final case study on WriterTune.com and how they should handle their situation with partner Royalty Music Inc (RMI)
Discussion posted by Claudette Shand May 11, 2011
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Case Study: MMA coach

Hi, class. I wrote a case study about a Mixed Martial Arts coach (the best in the world) who doesn't know what to do with his social media and his 5,000 Facebook friends. Let's help him? See More
Discussion posted by Roberta Salomone May 11, 2011
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Lyor Kogan replied to Lyor Kogan's discussion 'Session 6 - Our own made Case studies'
Dear Class, Please find attached all our presentations (Maria + Lyor) - combined in a single file. Lyor
May 11, 2011

Blog Posts

Lina Mateus Forero

GROUP 3: Blogs And Assigments

BLOGS


Giovanna Teixeira:…
Continue

Posted by Lina Mateus Forero on November 8, 2010 at 5:07pm

Olive Hui Liu

Group#1: Blogs & Assignments

Blogs links:

Marcela Pileggi Cimino: www.firststepsinny.blogspot.com

Hui Liu: http://citizenofthefantasticworld.blogspot.com/…

Continue

Posted by Olive Hui Liu on November 8, 2010 at 1:33pm

Jill Hoffman

Group 2: Blogs and Assignments

Here are our blog urls
Renata Sernagiotto: www…
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Posted by Jill Hoffman on November 8, 2010 at 11:39am

David Vinjamuri

Volunteers sought for media event

Current and former B2B students - got this note over LinkedIn:

Hi David,
I was interested in taking your NYU branding course and thought of your students: Bulldog Reporter's Media Relations Summit '10 on Mon, 6/28 is seeking volunteers. Please have those interested email me sb3397(at) nyu (dot) edu with their times avail, and connect w/me on LinkedIn. - Skylar

Please connect with Skylar Blake directly if you're interested.

David

Posted by David Vinjamuri on June 24, 2010 at 4:00pm

Maria Van Thienen

BLOG LIST . Thursday night class

ERIN: bridalblissordiss.wordpress.com



PORTIA: inconspicuousev.blogspot.com



DELPHINE: artinluxe.blogspot.com



STACEY: privatediningnyc.wordpress.com



MARIA: nydiferente.blogspot.com



ROBIN:… Continue

Posted by Maria Van Thienen on June 10, 2010 at 8:49pm — 2 Comments

David Vinjamuri

FOR CLASS ON THURSDAY

Hi Class,

Just a couple of quick notes:

1. I'm still missing one group presentation from week 3.
2. If you all are considering an alternate location for the last class let me know by tomorrow - everyone needs to agree
3. Don't forget to have your blogs ready for presentation with 18 posts
4. Make sure your correct blog URL is on the post below or you won't get a grade :)

See you Thursday!!

Posted by David Vinjamuri on May 11, 2010 at 11:31am — 1 Comment

Bea Atienza

CLASS BLOG LIST

Melanie: http://philippaworld.blogspot.com/2010/04/philippa-world-1st-editio...

Cristina: http://anaragoneseandthecity.blogspot.com/

Andrea:…

Continue

Posted by Bea Atienza on April 27, 2010 at 10:00am — 1 Comment

Cristina Tabuenca

Free class on Blogging tomorrow

Getting Started with Blogging

Stephen A. Schwarzman Building, South Court Classrooms (Map and directions)

First Floor…

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Posted by Cristina Tabuenca on April 26, 2010 at 1:36pm

Gwen Schantz

Posting on Youtube Pays for Mr. Zonday

A Youtube Personality named Mr. Zonday hit it big with not one but TWO commercial contracts after his homemade music video hit it big on Youtube. The video got about 12 million hits, enough to grab the attention of executives at Dr. Pepper and Comedy Central, both of which have hired Mr. Zonday to promote their brands with his goofy style and absurdly deep voice.

The New York Times offers some more info on the situation…

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Posted by Gwen Schantz on December 11, 2007 at 12:55pm

Gwen Schantz

first network-quality tv series debuts online

Myspace tv has posted a new toyota ad tv series called "Quarterlife", a show about a indie twenty-something with a macbook and enough melancholy to to out-meloncholy Williamsburg. So far I've only watched the first episode, but it doesn't take long to recognise when a show is so blatantly targeted at you. Produced…

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Posted by Gwen Schantz on November 20, 2007 at 4:00pm

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Members

Forum

Lynne Antinarelli

Social Network's Presentations wk 2-5

Started by Lynne Antinarelli May 12, 2011.

Ruth Ong

Ruth's Video Combined Presentations

Started by Ruth Ong May 11, 2011.

David Vinjamuri

Week 5 Presentations 11 Replies

Started by David Vinjamuri. Last reply by Claudette Shand May 11, 2011.

 
 
 

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