Social media campaign measurement

[Susanna Miller]

Any recommendations for social media measurement software?

[Jacqueline Dolly]

Google analytics is a free and robust tool. It's easy to set-up and provides some great insight to how your web site is being used by your end consumer.

[Susanna Miller]

Thanks for the tip. Have you ever used programs like Radian6 -- are they just a deeper dive than Google Analytics?

[Mone]

twist