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The ThirdWay Network

All Things Brand

Group IV (Formerly: Tech Blogs)

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Group IV (Formerly: Tech Blogs)

Members: 5
Created By: Amy Atticks
Latest Activity: Mar 13

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LINKS - other consumer brand involvement

* There's a review of Band Hijack on blogcritics. which references the Cluetrain. * Article on Brand Hijacking (as an act) on BrandChannel * Article on Customized Branding on BrandChannel * Bran... Continue

Started by Amy Atticks Feb 28

Lego using consumer involvement
1 Reply

There's an interesting article from Wired about how Lego used consumer involvement and feedback when revamping their Mindstorms product. To quote: "But the boldest part of the Mindstorms overhaul i... Continue

Started by Leslie Raynor. Last reply by Amy Atticks Feb 28.

Consumers taking action via blogs, YouTube and hammers

There's an interesting article in Business Week, titled Customers backlash against bad service. It cites several examples of customers who are tired of bad customer service experiences taking thing... Continue

Tagged: comcast, customer-service

Started by Leslie Raynor Feb 28

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