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Christel
  • Female
  • France
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Company
NESTLE
Job Type or Title
Senior Brand Manager
Hobbies
Music (singing, going to festival)
Travelling
Cosmetics
Tennis, ski
Meeting people
Favorite All-Time Ads
http://www.coco-mademoiselle.com/amus/
Favorite iTunes Selections:
Madonna
Justin Timberlake
French music
Jazz music: Norah Jones, Diana Krall
Favorite TV Shows:
Capital,
Zone Interdite
Telematin
Kol Lanta!

Christel's Blog

Christel

New media tools- summary excel sheet

Following our last Thursday course, please find attached the review of the new media tools we identified for discussion. Hope this helps.


Download New media 17.09.07.xls

Posted on October 21, 2007 at 1:19pm —

Christel

Discover a company through its bloggers

I don't know if you have already reached page 141 of the "Naked Conversations" book, where confidential information disclosure is described as one the main fears corporate managers have towards blogs.


There is actually a new service in France that identified a potential of services. Blogspro is actually a online directory of blogs but to suscribe, the bloggers need to mention in which companies they worked and are currently working.


Therefore anyone can do a search by company na

Continue

Posted on October 20, 2007 at 10:20pm —

Christel

American Girl- follow-up!

Gwen summarized very well in words & pictures that the brand offers the opportunity to the girls to express their personnality and also be their best.
I have found a few other examples which illustrate this.


First, the vision statement, which is visible on the back of each books that are sold in the store and is also on the welcome page of their website:


Continue

Posted on October 4, 2007 at 8:12am —

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