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Kelsey Gilmore
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Kelsey Gilmore's Discussions
PR or no PR
1 Reply
Started this discussion. Last reply by Mone Jun 29.
Social Marketing Staff Capacity
8 Replies
Started this discussion. Last reply by Jacqueline Dolly Jun 29.
Kelsey Gilmore's Page
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no specialized PR---not sure what to do with the customer generated commercials. How we can co-opt without spoiling the authenticity?
I think if you are serious about building a social media presence, you need at least one part-time person dedicated to managing and building online branding and web presence. Consistent, timely management and interaction with a web community is wh...
From Tresa: Our strategy has revolved around providing key messages to all of our employees through brand training so that the task does not have to fall on on person. This approach also allows for different areas of the company to provide unique ...
I personally am finding that a good deal of time and effort is required to maintain an effective social networking campaign. We started with an intern working full time on this initiative for us, however we quickly realized that it requires more t...
Yes! If you are passionate for the subject matter, it should be valuable to you whether you have 10 or 10,000 followers.
This is a good question. I does seem quite labor intensive.
I have seen friends use Twitter to sell furniture in the city when they are moving. Similar to Craigslist.
I feel that it depends on the size of the organization, for example if you were to have several types of twitter accounts (customer service vs. online research) and several facebook pages, the company would need to hire a full time person whereas ...
this is a good question. i'm a one-woman show, and it's virtually impossible to keep up with all my social networking/promotion and do my work at the same time.
I used to have one, but I have not updated it recently.
I think it needs to be someone with more than 50% of their time truly dedicated to the role.
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