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Stephanie C
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Facebook
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Started this discussion. Last reply by Mone Jun 29.
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From Tresa: Our strategy has revolved around providing key messages to all of our employees through brand training so that the task does not have to fall on on person. This approach also allows for different areas of the company to provide unique ...
convey authenticity at all possible times. become personal rather than corporate.
I personally am finding that a good deal of time and effort is required to maintain an effective social networking campaign. We started with an intern working full time on this initiative for us, however we quickly realized that it requires more t...
From Tresa: Our company has 3 blogs. One is written by our Chief Evangelist (Head of PR) and then we have 2 others that are generated by 2 local offices. The local offices deal with topics related to business areas where they focus. The Chief Evan...
In the process of developing my first professional blog. I would have no time to maintain a personal one with the constant focus on the content for the professional one.
It should provide information that you cannot find on the regular site and allow the friends to feel like they are part of the "inner circle" and part of a special community.
What is the best way to use Facebook as a branding tool for small to mid sized businesses?
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