Gwen Schantz's Blog (9)

A Youtube Personality named Mr. Zonday hit it big with not one but TWO commercial contracts after his homemade music video hit it big on Youtube. The video got about 12 million hits, enough to grab the attention of executives at Dr. Pepper and Comedy Central, both of which have hired Mr. Zonday to promote their brands with his goofy style and absurdly deep voice.

The New York Times offers some more info on the situation

Myspace tv has posted a new toyota ad tv series called "Quarterlife", a show about a indie twenty-something with a macbook and enough melancholy to to out-meloncholy Williamsburg. So far I've only watched the first episode, but it doesn't take long to recognise when a show is so blatantly targeted at you. Produced

I just heard that this author writes some good stuff about social networks and youth - might be useful to some of you with a younger target audience...

Danah Boyd

http://www.danah.org/papers/

As most of us already know, there's a major Screenwriters strike going on in New York and LA this week, and that the networks are all in a tizzy over how they'll fill their air time (good thing Conan is just as funny in rerun form). What some of us may not have noticed, however, is that the strike is all about new media - t

The New York Times published an article recently about a fortune cookie company located in Queens. I admit that I did not run a thorough check of the NY Times archives, but I can bet the paper has given little press to cookie companies in the past. So how does a seemingly insignifican

This evening Christel and I met up at "American Girl Place", in the heart of Manhattan's swankiest midtown shopping district. Windy (who had a scheduling conflict) will be visiting the store tomorrow before class and I'm sure she'll have some stories to share, but to get things starting I'll give everybody a basic run

Ugh. I just read this, which tells me that Chevron is pouring 15 million big ones into a new ad campaign that basically tells consumers that they have no choice but to keep burning oil.

Here's my blog - check it out!

www.greenguilt.wordpress.com

Ad Age's Bob Garfield shares some thoughts about Word of Mouth advertising and the trajectory of New Media.