All Things Brand
Seinfeld Superman Amex Spot
The extended version of first Seinfeld/Superman ad by American Express. Interesting early use of viral video and brand character development
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Comment by Mary Ann on February 18, 2008 at 12:36pm - Love the Amex Seinfeld Commercial. It successfully extends a commercial theme they aired in the late 90' s and uses it in another medium. It also supports their brand and a product feature in an engaging clever way.
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